Reef Summer 2019 Lifestyle Shoot

Produced in partnership with photographer Kanoa Zimmerman, the goal of this photoshoot was to bring Reef back to its roots, and create imagery for the season in Hawaii. The solution was to produce a 2-day photoshoot from around the island of Oahu - utilizing Reef Ambassadors, Billy Kemper and Mikala Jones. The imagery selected had a wide variety of use, which included: digital advertising, organic social, & e-commerce.