Salty Crew is a brand built around these 3 guiding principals: Functional, youthful, and technical. Within the product and marketing, we always strive to tell these stories within how we communicate to the consumer.

In creation of these product campaigns, we blended conceptual studio product photography with lifestyle imagery, creative copywriting, and iconography to highlight the key functional elements of each item.

These assets transcend through paid and organic social, email database marketing, e-commerce, in-store, and digital marketing.