Branding & Graphic Design.
Local Roots Brand Identity & Packaging
Rooted in North County of San Diego, I was thrilled to have the opportunity to come aboard with Local Roots Kombucha to help set the foundation for the brand. I was asked to take the lead in developing a logo, packaging, and an overall branding kit to help bring their bold and delicious kombucha to life. Utilizing all organic and natural ingredients, Local Roots has developed a hard kombucha that is among the best in the business. With that in mind, we wanted the branding to stand out among the ever growing category.
I utilized a bright, flavor centric color palette with elements that tie back to the name and ethos of being locally rooted in San Diego. Local Roots has since grown and expanded and is now available in retailers across the West Coast. Once the branding was complete, I remained on-board as a marketing & creative consultant.
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Salty Crew Catalog
Season 2 2023 Men’s Catalog for Salty Crew was produced over a month long period where I was the lead photographer for all studio & lifestyle imagery. I also created the layout and did all of the corresponding design to bring the seasonal book to life. The imagery captured for this catalog will be utilized across all marketing channels for the Fall and Holiday seasons for digital as well as in-store.
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TruWild Brand Identity
I had the opportunity to partner with TruWild at the beginning stages to create a brand identity for their hand-crafted nutritional supplements created for outdoor enthusiasts. Crafted from whole-food and organic ingredients, I knew from the beginning that TruWild was a perfect fit.
I was tasked with creating a brand identity, logo, and packaging design for their premiere product, Motion. The branding features a customized typeface hand drawn mountains - speaking to the outdoors athletic consumer.
TruWild has since grown to offer dozens of supplements in a variety of flavors that can be purchased online or in premium markets across the country.
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Vissla Creators & Innovators
I had the pleasure of working in-house with the Vissla team to help craft the Creators & Innovators campaign for Spring 2018. My role ranged from graphic design, to product photography and advertising concepts to help bring the campaign to life. I created assets for print and digital advertising, catalogs, and e-commerce assets.
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Vissla Wetsuits Catalog
Working with the Vissla Surf Marketing team, I developed a winter wetsuit catalog for their retail sales channel. My role was to provide the design for the catalog, while also assisting with product photography & retouching.
The goal was to showcase their new line of sustainable wetsuits while highlighting the technical features and updated colors for the season. I then worked with the print team to ensure accurate production.
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Recover 180 Vending Machine Concepts
I was given the opportunity to create some conceptual designs for a vending machine for Recover 180. I created a couple options utilizing design cues from their current packaging and branding to create the 3D mockups below. I chose to use their bold color to create a design that is both functional and educational.
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Advertising Design
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Prime Ride Shop Branding & E-Commerce
I had the opportunity to work with a mall-based retailer, Prime Ride Shop to rebrand their retail stores and on-line experience. I created a new brand identity / logo mark and full new Shopify E-Commerce experience. My role was to create the brand identity, photograph all of their product, and a full site re-design.
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